Golf Club Reactivation Campaign
Turn Inactive Contacts
Into New Members
A complete 4-week marketing system using Email, SMS, AI Chat and Social Media Ads — converting dormant contacts into paying annual members.
4 Channels
Email · SMS · AI · Ads
Campaign Objective: Re-engage warm contacts from the club database — past visitors, lapsed members, and event guests — by offering a complimentary golf experience that guides them naturally into a membership discovery conversation.
Step 1
Audience Segmentation
✅ Target Segments
- Past visitors / green fee players
- Lapsed members
- Event guests
- Local contacts & enquiries
Exclude
- Current members
- Staff
- Opted-out contacts
Step 2
The Offer
Complimentary "Try the Club" Experience
"Experience the course as a member for the day."
🏌️ Free Round of Golf
☕ Coffee or Drink
👋 Meet a Club Host
🤝 Optional Membership Consultation
First 50 bookings only
Weekdays only
Advance booking required
Step 3
Campaign Structure
📧Email
→
💬SMS
→
🤖AI Chat
→
📞Personal Follow-Up
Step 4
Email Campaign
Email 1 — Day 1 · Reactivation
Re-engagement Invite
Subject ideas: "We'd love to invite you back to the club" · "A complimentary round of golf on us" · "Your invitation to play the course again"
Acknowledge their absence warmly, introduce the free round, include a clear booking link. AI chat available for questions.
CTA: Book Your Complimentary Round →
Email 2 — Day 4 · Social Proof
Member Stories & Course Updates
Course photos, member testimonials, recent improvements. Reminder of the free round offer.
CTA: Reserve Your Tee Time →
Email 3 — Day 8 · Scarcity
"Last Few Free Rounds Available"
Reinforce limited spaces, the member-like experience, and include a direct booking link.
CTA: Claim Your Spot →
Step 5
SMS Follow-Up
SMS 1
Hi [Name], the club is offering a complimentary round of golf to a small number of local players.
Would you like to experience the course as our guest?
Book here: [link]
SMS 2 — Reminder
Hi [Name], just a quick reminder — a few free round invitations remain this week.
Reserve yours here: [link]
Step 6
AI Chat Assistant
💷 Membership Costs
⛳ Course Facilities
👔 Dress Code
📅 Availability
👥 Guest Policies
🏆 Competitions
🎯 Practice Facilities
"Hi, I'm the club assistant. If you're considering the complimentary round or membership, I can help answer any questions."
Steps 7 & 8
Booking Funnel & Automation
Booking Form Fields
- 📝 Full Name
- 📧 Email Address
- 📱 Phone Number
- 📅 Preferred Day
Post-Booking Triggers
- ✅ Email confirmation sent
- ✅ SMS confirmation sent
- ✅ SMS reminder 24hrs before visit
Steps 9 & 10
On the Day & Post-Visit Follow-Up
Welcome by club host
Quick tour of facilities
Coffee or drink in clubhouse
Mention membership benefits naturally
No high-pressure selling
Email: "Great to meet you yesterday" — thank them and invite to a membership discovery meeting.
Hi [Name], we hope you enjoyed your round at the club.
If you'd like to explore membership options we'd be happy to show you what's available.
Book a quick chat here: [link]
Step 11
Membership Offer
Discovery Meeting Incentives
Offer one of the following to encourage joining within 7 days
💰 Reduced Joining Fee
🎁 Free First Month
🏌️ Free Guest Rounds
Steps 12 & 13
Long-Term Nurture & Social Media Ads
For contacts who don't join immediately, add to a Conversion 360 nurture sequence with regular touchpoints:
🎉 Club Events
👥 Member Stories
⛳ Course Updates
🏆 Open Competitions
🤝 Guest Invitations
Objective: Leads / Conversions → Book a Complimentary Round of Golf
Enjoy a Complimentary Round of Golf
We're inviting a small number of local golfers to experience the course as our guest. Enjoy a complimentary round and discover what membership is all about. Limited spaces available.
Book Your Round
Experience the Club Like a Member
Play the course. Enjoy the clubhouse. Discover membership. Book your complimentary round today and see what you've been missing.
Reserve Your Tee Time
Why Our Members Love Playing Here
Hear what local golfers say about the course and community. Come and experience it yourself with a complimentary round.
Book Your Visit
Still Thinking About Your Free Round?
A few complimentary tee times remain this week. Don't miss your chance to experience the club before spaces go.
Book Now
Daily Ad Spend£15 – £20 / day
Campaign Duration4 Weeks
Estimated Reach2,000 – 5,000 local golfers
Estimated Cost Per Lead£2 – £6
Landing Page Visits from Ads50 – 150
Expected Results
Campaign Performance Estimates
Based on a database of 2,000 contacts
📋 2,000 Contacts in Database
↓
📧 300–500 Email Opens
↓
🖱️ 40–80 Bookings
↓
🏆 10–20 New Memberships
Bring a Friend
Allow guests to bring a friend to the complimentary round. This doubles exposure and introduces new prospects to the club — at no extra cost.